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An Agency’s Guide to Thriving in a Crisis
COVID-19: It’s unsettling, overwhelming, and constantly changing — and change can be scary. Though our future may be unclear, what we do know is that we will not be going back to the way things were...
View ArticleCustomer Spotlight Michelle Barnum Smith: Her Ascension to the Amazon Chat...
Michelle Barnum Smith, founder of AMZ Messenger Bot, met her very first chatbot in 2017. Though never having experienced a Messenger bot before, the marketing professional of 20 years was impressed by...
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[Case Study] How PXS School of Excellence Used ManyChat to 10X Lead Volume in...
Overview In 2004, Edwin Garro established the PXS School of Excellence in Costa Rica to certify more engineers in the prestigious Lean Six Sigma program across Latin American and other equally grand...
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Customer Retention: How to Grow Your Business by Selling More to Current...
Customers are priceless. No, really! They are. Besides the obvious fact that customers create the momentum that keeps a business floating or in existence at all, there is the substance that repeats...
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The 3 Little-Known Copywriting Secrets for Successful Sponsored Message...
Humans have an attention span of just eight seconds, according to a recent study conducted by Microsoft in 2015. While this is debated even today (some scholars argue our attention spans are longer),...
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6 Key Client Relationship Management Tips for Agency Owners
In 1984, the average client-agency relationship lasted around seven years. Today, that number is down to under three. Why? As with all relationships, there are good ones that thrive, and poor ones...
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How hideAWAY Handmade Used ManyChat to Generate Over $100K in One Month
Overview hideAWAY Handmade is an Australian online retailer that sells a signature range of handcrafted artisan soaps and body products. As the company began to expand internationally, they realized...
View ArticleWhat Is Affiliate Marketing?
Making money through your blog sounds great, doesn’t it? You put in the hard work of writing highly-trafficked blog posts or even YouTube videos and make money while you relax and focus on your...
View ArticleWhen to Outsource, Hire For, or DIY Your Projects
If you’re a marketer or online business owner, you’ve probably considered hiring help or outsourcing. Outsourcing refers to paying a provider outside of your organization to provide a service that...
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